Privacy Policy

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1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. For detailed information on data protection, please refer to our privacy policy listed below this text.

Data Collection on This Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section "Note on the Responsible Party" in this privacy policy.

How do we collect your data?

Your data is collected in two ways. Firstly, by you providing it to us. This may include data you enter into a contact form, for example.

Other data is collected automatically or with your consent when you visit the website through our IT systems. This is primarily technical data (e.g. internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior. If contracts are concluded or initiated via the website, the transmitted data is also processed for contract offers, orders or other requests for services.

What rights do you have regarding your data?

You have the right at any time to obtain free information about the origin, recipient and purpose of your stored personal data. You also have the right to request correction or deletion of this data. If you have given consent for data processing, you can revoke this consent at any time for the future. You also have the right, under certain circumstances, to request restriction of processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding this and further questions on data protection.

Analysis Tools and Third-Party Tools

When you visit this website, your browsing behavior may be evaluated statistically. This is done primarily using so-called analysis programs.

Detailed information about these analysis programs can be found in the privacy policy below.

2. Hosting

We host the content of our website with the following provider:

All-Inkl

The provider is ALL-INKL.COM - Neue Medien Münnich, proprietor René Münnich, Hauptstraße 68, 02742 Friedersdorf (hereinafter All-Inkl). For details, see All-Inkl's privacy policy: https://all-inkl.com/datenschutzinformationen/.

The use of All-Inkl is based on Art. 6 para. 1 lit. f GDPR (DSGVO). We have a legitimate interest in displaying our website as reliably as possible. If appropriate consent has been obtained, processing is based exclusively on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG (German Telecommunications and Telemedia Data Protection Act), insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g. device fingerprinting) within the meaning of TDDDG. Consent can be revoked at any time.

3. General Information and Legal Notices

Data Protection

The operators of this site take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmission over the Internet (e.g. when communicating by email) can have security vulnerabilities. Complete protection of data from access by third parties is not possible.

Note on the Responsible Party

The responsible party for data processing on this website is:

wb food tec GmbH Busser Industry Vor dem Esch 3 28307 Bremen

Telephone: +49 (0) 420 766 838 0 Email: sales@wb-busser.com

The responsible party is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Storage Duration

Insofar as no more specific storage period is specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, deletion will take place after these reasons cease to apply.

General Information on the Legal Basis for Data Processing on This Website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, if special categories of data according to Art. 9 para. 1 GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing is also based on Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information on your terminal device (e.g. via device fingerprinting), data processing is additionally based on § 25 para. 1 TDDDG. Consent can be revoked at any time. If your data is required for contract performance or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. The relevant legal basis in each individual case is provided in the following paragraphs of this privacy policy.

Recipients of Personal Data

In the course of our business activities, we work with various external parties. In doing so, transmission of personal data to these external parties is sometimes necessary. We only pass on personal data to external parties if this is necessary in the context of contract performance, if we are legally obliged to do so (e.g. transfer of data to tax authorities), if we have a legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR in the transfer, or if another legal basis permits data transfer. When using processors, we only transfer personal data from our customers on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You can revoke any consent you have already given at any time. The legality of data processing carried out prior to revocation is not affected by the revocation.

Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RELEVANT LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU LODGE AN OBJECTION, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES TO ESTABLISH, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA RELATING TO YOU FOR THE PURPOSES OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS CONNECTED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their usual residence, place of work or place of alleged violation. This right to lodge a complaint is without prejudice to any other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process on the basis of your consent or in fulfillment of a contract transferred to you or to a third party in a common, machine-readable format. If you request direct transfer of the data to another controller, this will only take place insofar as it is technically feasible.

Information, Correction and Deletion

You have the right at any time, within the scope of applicable statutory provisions, to obtain free information about your stored personal data, its origin and recipients, and the purpose of data processing, and if applicable, the right to correction or deletion of this data. For this and other questions regarding personal data, you can contact us at any time.

Right to Restrict Processing

You have the right to request restriction of processing of your personal data. You can contact us at any time for this purpose. The right to restrict processing applies in the following cases:

If you dispute the accuracy of your personal data stored with us, we generally need time to verify this. During the period of verification, you have the right to request restriction of processing of your personal data.
If the processing of your personal data was/is unlawful, you can request restriction of data processing instead of deletion.
If we no longer need your personal data but you need it to exercise, defend or assert legal claims, you have the right to request restriction of processing of your personal data instead of deletion.
If you have lodged an objection pursuant to Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request restriction of processing of your personal data.

If you have restricted the processing of your personal data, such data may—apart from being stored—only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or a member state.

SSL or TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address bar of your browser changes from "http://" to "https://" and by the lock symbol in your browser bar.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Objection to Advertising Emails

The use of contact data published in accordance with the imprint requirement for the transmission of unsolicited advertising and information material is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited transmission of advertising information, such as spam emails.

4. Data Collection on This Website

Cookies

Our websites use so-called "cookies". Cookies are small data packets and do not cause any damage to your terminal device. They are stored on your terminal device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your terminal device until you delete them yourself or automatic deletion occurs through your web browser.

Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for the processing of payment services).

Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions you request (e.g. for the shopping cart function) or to optimize the website (e.g. cookies for measuring the web audience) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is stated. The website operator has a legitimate interest in storing necessary cookies for technically error-free and optimized provision of its services. If consent for the storage of cookies and similar recognition technologies has been requested, processing is based exclusively on this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG); consent can be revoked at any time.

You can configure your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for certain cases or generally, and enable automatic deletion of cookies when closing your browser. Disabling cookies may limit the functionality of this website.

If additional cookies and services are used on this website, you can find information about this in this privacy policy.

Cookie/Consent Banner

On your first visit to our website, a selection dialog is displayed that obtains your consent for optional services (categories: "Statistics & Maps" and "Media/YouTube"). Necessary technical functions are provided without consent. Your selection is stored exclusively in your browser's local storage under the key wb_cookie_consent so that the banner does not appear again on each visit. No personal data is transmitted to our server in this process.

You can change or revoke your selection at any time by calling the "Cookie Settings" link in the footer or by manually deleting the local storage of your browser.

The legal basis for storing the consent decision itself is Art. 6 para. 1 lit. c GDPR in conjunction with Art. 7 para. 1 GDPR (statutory obligation to provide evidence of consent).

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files that your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of server request
IP address

A combination of this data with other data sources is not carried out.

This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in technically error-free presentation and optimization of his website—for this purpose, the server log files must be collected.

Own Reach Measurement

For statistical evaluation and optimization of our offering, when you access a product or category page, we collect the following anonymized data in our database: type and ID of the accessed page, language, two-digit country code (ISO 3166-1) and timestamp. Storage of your IP address or user agent does not take place.

To uniquely determine the country code, your IP address is checked locally on our server against the "DB-IP IP-to-Country Lite" database during the processing of your page request. The IP address itself is never stored; there is no transmission to third parties. Known bots, crawlers and automated accesses are filtered out based on the user agent and not recorded.

The legal basis is Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in purely anonymous statistical evaluation of page usage to improve its offering.

Data source for country assignment: The "DB-IP IP-to-Country Lite" database used is provided by DB-IP under the Creative Commons Attribution 4.0 International License (CC BY 4.0). For more information: https://db-ip.com.

Contact Form

When you contact us via our inquiry form, we collect the following mandatory information: company/business, value added tax identification number (VAT ID), name, email address, phone number and your message. Optionally, you can provide position/title and a subject. Additionally, for technical reasons (spam protection, traceability), we store your IP address at the time of submission. This information is stored for the purpose of processing your inquiry and for any follow-up questions.

Processing of this data is based on Art. 6 para. 1 lit. b GDPR if your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in efficiently handling inquiries directed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if such consent was requested; consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request deletion, you revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after your inquiry has been processed). Mandatory statutory provisions—in particular retention periods—remain unaffected.

Inquiry by Email, Telephone or Fax

If you contact us by email, telephone or fax, your inquiry including all personal data contained therein (name, inquiry) will be stored and processed by us for the purpose of handling your request. We do not pass on this data without your consent.

The data you send to us via contact inquiries will remain with us until you request deletion, you revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after your inquiry has been processed). Mandatory statutory provisions—in particular statutory retention periods—remain unaffected.

Inquiry List (Batch Inquiry)

Our website allows you to collect products in an inquiry list to submit a combined inquiry about several items. The list is stored exclusively locally in your browser's local storage under the key wb_anfrageliste. The following information is recorded: product identifier (slug), product name, article number, quantity selected by you, and an optional comment. This data remains on your terminal device and is only transmitted to us when you actively send the inquiry list.

When you access the inquiry list page, the product identifiers are sent to our server to update the product names in the language you selected and to check availability. No personal data is transmitted in this process.

You can clear the inquiry list at any time using the "Remove" button for each entry or by deleting the local storage in your browser.

The legal basis is Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in providing a convenient way to initiate business inquiries by allowing you to compile multiple products in one process.

5. Newsletter

Newsletter Data

If you wish to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you consent to receiving the newsletter. No further data is collected, or only collected on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

Processing of the data entered in the newsletter registration form is based exclusively on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke the consent you have given to store the data, the email address, and its use for sending the newsletter at any time, for example via the "Unsubscribe" link in the newsletter. The legality of data processing operations already carried out is not affected by the revocation.

The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe or the purpose for storage no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our discretion within the scope of our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR.

Data stored for other purposes is not affected by this.

After you unsubscribe from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist, if necessary, to prevent future mailings. Data from the blacklist is used only for this purpose and is not combined with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage in the blacklist is not limited in time. You can object to storage provided your interests do not outweigh our legitimate interest.

Dispatch Service Provider: rapidmail

We use the rapidmail service to send our newsletter. The provider is rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg im Breisgau, Germany. The email addresses of our newsletter recipients and other data described in these notices are stored on rapidmail servers in Germany. rapidmail uses this data exclusively for sending and statistical evaluation of the newsletters on our behalf. For evaluation purposes, the emails sent contain so-called web beacons (tracking pixels) through which it can be determined whether a newsletter has been opened and which links were clicked.

We have concluded a data processing agreement with rapidmail pursuant to Art. 28 GDPR. For more information: https://www.rapidmail.de/datenschutz

Legal Basis: Art. 6 para. 1 lit. a GDPR (Consent).

6. Plugins and Tools

YouTube with Extended Data Protection

This website embeds videos from the YouTube website. The operator of the website is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of these websites where YouTube is embedded, a connection is established to YouTube's servers. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in extended data protection mode. According to YouTube, videos played in extended data protection mode are not used to personalize browsing on YouTube. Ads served in extended data protection mode are also not personalized. No cookies are set in extended data protection mode. Instead, so-called local storage elements are stored in the user's browser, which contain personal data similar to cookies and can be used for recognition. For details on extended data protection mode, see: https://support.google.com/youtube/answer/171780.

Possibly, after activating a YouTube video, further data processing operations may be triggered over which we have no control.

The use of YouTube is in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If appropriate consent has been requested, processing is based exclusively on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes storage of cookies or access to information on the user's terminal device (e.g. device fingerprinting) within the meaning of TDDDG. Consent can be revoked at any time.

For more information about data protection at YouTube, see their privacy policy at: https://policies.google.com/privacy?hl=de.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the United States intended to ensure compliance with European data protection standards in data processing in the United States. Every company certified under the DPF commits to maintaining these data protection standards. For more information, please see the provider's information at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses functions of the Google Analytics web analytics service. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, time spent on page, operating systems used, and origin of the user. This data is summarized in a user ID and assigned to the respective terminal device of the website visitor.

Furthermore, with Google Analytics, we can record your mouse and scroll movements and clicks. Google Analytics also uses various modeling approaches to supplement the recorded data sets and applies machine learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is typically transmitted to a Google server in the United States and stored there.

Use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

Data transfer to the United States is based on the EU Commission's Standard Contractual Clauses. For details, see: https://privacy.google.com/businesses/controllerterms/mccs/.

IP Anonymization

We have activated the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area before transmission to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide further services associated with website usage and internet usage to the website operator. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

More information about how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Data Processing Agreement

We have concluded a data processing agreement with Google and fully implement the strict requirements of German data protection authorities when using Google Analytics.

Google Maps

This page uses the Google Maps mapping service. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. With the help of this service, we can integrate map material on our website.

To use the functions of Google Maps, it is necessary to store your IP address. This information is typically transmitted to a Google server in the United States and stored there. The operator of this page has no control over this data transmission. When Google Maps is activated, Google may use Google Fonts for consistent presentation of fonts. When you access Google Maps, your browser loads the required web fonts into your browser cache to display text and fonts correctly.

The use of Google Maps is in the interest of an appealing presentation of our online offerings and an easy way to find the locations specified by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If appropriate consent has been requested, processing is based exclusively on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes storage of cookies or access to information on the user's terminal device (e.g. device fingerprinting) within the meaning of TDDDG. Consent can be revoked at any time.

Data transfer to the United States is based on the EU Commission's Standard Contractual Clauses. For details, see: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

More information about how Google handles user data can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Source: https://www.e-recht24.de

Stand: 07.05.2026